Blue Jeans history: an original great product

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Blue Jeans History
(Photo by Matt Moloney on StockSnap)

Blue jeans history: Denim is the fabric used for jeans, undoubtedly the most famous trousers in the world.

Toile de Nîmes

Denim, or toile de Nîmes (Nimes canvas), to remember the French city from which the fabric takes its name: Site officiel de la Ville de Nîmes.

A very sturdy fabric, born for work and for workers, and although with conflicting sources, the city of Genoa, Genova in Italian, is among those that boast of being the first to count the production of this fabric; Visit Genoa.

Blue Jeans History, the fabric

In the City of Chieri, in the province of Turin, in the 15th Century blue moleskin, particularly resistant fabric once produced with linen and cotton, today only cotton or wool, was produced, which was used both for the production of bags that contained the sails of the ships, as well as to cover the goods on the docks of the ports.

Blue de Genes

It seems to be the etymology of the term blue jeans, the merchants of the city of Nîmes, decided that the goods for North America had to leave from the port of Genoa (Genova).

Blue Jeans could be a distortion of the name Blue de Genes, so presumably Genoa has its reason for being in the history of this fabric, used by sailors to wrap the sails, Blu di Genova.

Levi Strauss

Blue Jeans History has lied to Levi's, and not only to this brand.

It was Levi Strauss (read about on WikiPedia) who produced the first trousers with this fabric in 1847, a garment expressly produced for workers who carried out even the hardest jobs (miners, carpenters, grooms, etc.), a product expressly destined to have long and robust life: an inexpensive, resistant, easily washable garment.

Blue de Genes, Blue Jeans
(Photo by Matt Moloney on StockSnap)

A product made for the proletariat

A garment expressly produced for the proletariat, and Levi Strauss, a Bavarian born in Germany and then naturalized in the United States, started with the advantage that his two brothers, had given birth to clothing industry.

Blue Jeans History: product only intended for work

Until the years of the Second World War, the garments made with this fabric remained destined, albeit with enormous success, only for workwear.

Also used by US Soldiers during the war, although it is logical and natural to think that the less well-off social classes have already employed it as an everyday item of clothing since its birth, especially in times of considerable economic difficulty, the proletariat certainly could not afford work clothes, evening dresses, party dresses, and so on.

For the proletariat, daily clothing

It is logical to think that it has been, since its inception, a piece of clothing, trousers, which accompanied the economically weaker social classes, who saw in this an economic product destined to last over time, easily washable, therefore suitable for their pockets also with regards to maintaining.

In Europe after the II World War

It was precisely in the postwar period that even in Europe, brought by the Americans, this type of trousers found wide demand, also dragged by the cinema, it has become one of the most popular garments used certainly in the world, so much so that in the years to come it has become the object of revisiting for fashion, and a symbol of youth par excellence.

As it was obvious to predict, and as always happens, when the rich world of fashion decides to invest money to promote an existing product, very often this only further increases the popularity, to the point that it is possible to find designer jeans trousers that, they cost a lot, although the fabric is no better than that of a cheaper product.

During the 70s years

In the 70s, well-known brands took over the fabric, giving life to the designer trousers that have greatly distorted the symbol, the icon that blue jeans have always represented since it was born, and throughout its history.

Made even more famous by Marylin Monroe, James Dean, Elvis Presley, Marlon Brando, Paul Newman, to name just a few of the most famous artists who have contributed to making this product even more known.

It has also been able to become a sexy object when worn by women who represent icons of seduction, and each era has its own.

Even without bothering famous people, in everyday life it is possible to see pretty girls wearing these trousers, impeccably and very captivating.

Vintage Blue Jeans

I particularly like the Levi's 501 Blue Jeans, and the vintage style ones even more.

The different models of the 40s and 50s; the past is always current, even when it comes to clothing.

Often we tend to rediscover what it was, and ask ourselves if it is still current; a good product, it always is.

Features of jeans

The sturdy features are those of early 1847, strong stitching, heavy-duty pockets, metal rivets, and buttons.

Pockets suitable for also containing work tools, we never forget the main reason why they were designed, created and distributed.


Although over the years the obvious imitations, as well as counterfeits, have followed over time, still today it is possible to buy original blue jeans, not necessarily designer, beautiful, robust, and durable.

A product made to last

The price is cheap enough, for the less affluent social classes in constant difficulty, even for original products, especially when a product is of quality[1], the cost is amortized over time, as this fabric is really destined to last a long time, and have a long life.

[1]A famous brand is not always a sign of quality.
Often it only charges the brand, even when the quality is mediocre.

Blue Jeans History: the pockets

Four pockets, two front and two rear, in addition to the small one in the right front pocket, where I keep razor shave while I prepare the boat soap, and maybe even other extremely personalized ones in each model of trousers.

Metal buttons with the brand logo to connect the blue jeans in its front part, or the hinges, zippers, robust loops of the belt, inevitable with the pants in Denim, strong seams (gold-colored, black, white, blue), and a series of interesting details that deserve all the attention of those who are passionate about this fabric.

Blu di Genova
(Foto di Jasmin Chew da Pexels)

The brand on the front right

In the right rear part, high above the pocket, we find the sturdy brand, once in leather, today in sturdy pressed paper material, which shows the authenticity of the company's brand.

It is impossible to forget the dungarees, trousers that have an extension on the bust to form a bib followed by two suspenders, which then cross on the back: workwear par excellence.

The coloring of the fabric

It is precisely the color of the jeans, the typical characteristic of the Denim fabric, which together with the color, obtained with synthetic pigments, gives life to the particular color, and then has been proposed by the market in the most disparate types: faded, dark, light, glossy, matte, etc.

One thing is sure: the coloring is a fundamental part of the robustness of this typical piece of clothing. In fact, fabric and color together have given life to the undisputed originality of blue jeans.

The environmental impact in the manufacture

To combat the environmental impact due to the use of synthetic elements, a team of Californian doctors specialized in genetics seems to have developed an eco-friendly tincture by genetically modifying a bacterium (Escherichia Coli), and this tincture should have a positive impact on the respect for the environment and health: Have Scientists Found a Greener Way to Make Blue Jeans?

Escherichia coli

What does this bacterium do with blue jeans?

Californian Doctors of Palo Alto, have genetically modified this bacterium to be able to produce environmentally friendly elements for the coloring of the Denim, of the fabric; this should improve the quality of the product.

Synthetic pigments can cause damage to health when they come into contact with the skin, whenever an item of clothing is worn, in this case in Denim fabric, and the use of this genetically modified bacterium should decrease the environmental impact due to the use of dyes and be suitable for health.

Original Blue Jeans

Throughout their history, they have been, and still are, the subject of counterfeiting; in addition to the fact that it is illegal to produce and sell counterfeit material in violation of the trademark of origin, let's not forget that if the production of the trousers is not performed in a workmanlike manner, the use of substances that are not allowed as dangerous dyes can be quite harmful to Health.

How to distinguish the original product

Over the years, therefore, companies have developed systems to make counterfeiting difficult, or at least to distinguish original jeans from counterfeit ones.

Some aspects

• The particular seams: like the double arch-shaped ones, arched;

• the tiny logo applied to a small red cotton flap (red tab) on the right rear pocket, at a precise limit of millimeters from the height of the pocket itself;

• the particular rivets in which the small metal buttons are branded with the company logo, as well as a series of small details that distinguish the specific garment.

The copper rivets were introduced by Levi's.

Among the historical brands we cannot fail to mention Levi Strauss & CO. (Levi's), Lee, Wrangler, and the very Italian Roy Rogers; read about on their website.

Blue jeans are forever…

Born for the proletariat, for the miners: who hasn't seen Denim overalls at least once in their life?

Blue Jeans History: product created for the proletariat also adopted by the rich.

This fabric has entered history, its particular color, its strength, the metal buttons and the copper rivets, its temporal connotation, cult object, which has always been a reference point for youth clothing.
A blue jeans are forever.


Felice Amadeo -
Since 2006 I have been working with the internet, writing content and managing the site. I've been using WordPress since 2013.
As I got older, I found that I like to wear the hat.